Apple Cuts Prices, Expands Catalog for iTunes Plus

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Apple’s iTunes store

Apple's DRM-free offerings are being reduced from $1.29 to 99 cents a track, with some independent-label artists being added to the offerings on iTunes Plus.

Oct. 17, 2007 — by .(JavaScript must be enabled to view this email address)

Seems like the ol’ market price adjustment might have hit Apple’s iTunes store.

The company announced Wednesday it dropped the price of its higher-quality, digital rights management-free tracks sold through as iTunes Plus downloads at its online store from $1.29 to 99 cents and expanded the catalog to more than 2 million songs.

That’s good news for Apple loyalists who may not want to head over to to check out its recently unveiled MP3 store that features all DRM-free tracks selling for 89 and 99 cents each.

Apple’s current selection of EMI’s music catalog features 256-kbps bitrate files, double the quality of the usual 128-kbps downloads. No word on whether the additional selections from some independent labels will be 128 or 256 kbps.

Guess we’ll just have to browse the store.

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