48 Percent of U.S. Watches Online Video

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Nielsen says that viewing online video has gone up 15 percent.


Oct. 24, 2011 — by .(JavaScript must be enabled to view this email address)

If you’re turning to the web for missed TV programming, you are not alone. According to a new report by Nielsen (via Multichannel News), more Americans are watching online video than ever before.

Nielsen’s Cross-Platform Report for Q2 2011 says that almost half (48 percent) of Americans now watch some type of online video. It’s not just something quick on YouTube, either. The average amount of time spent watching web video was reported to be about 4 hours and 26 minutes per month. Those numbers are up 15 percent from this time last year.

Of course, that pales in comparison to traditional monthly TV viewing, which also jumped a bit. Nielsen says that the average U.S. viewer watches about 146 hours and 20 minutes per month, which is a year-over-year increase of 2 hours and 43 minutes of monthly viewing.

With all of the smartphones popping up, it’s no surprise that mobile video viewing is also on the rise. The number of subscribers watching video on their phones has gone up 36 percent since Q2 2010.

Other stats show that the number of households with a DVR jumped to 39 percent, while monthly time-shifted TV viewing also saw an 11-percent increase. A few other interesting stats from the study:

  • The south spends the most time watching primetime TV; New Orleans takes the top spot.
  • Baltimore has the highest video game console penetration.
  • Dallas has the highest DVR penetration.
  • Consumers in the East South Central Region spend the most time on the Internet.
  • Miamians are most likely to have a mobile phone in their pockets.
  • Boston households have the highest Internet-enabled computer penetration.

For additional stats, check out Nielsen’s Cross-Platform Report for Q2 2011.

Related: How to Connect Your Streaming Media Devices.



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