February 05, 2008 by Rachel Cericola
When Cablevision customers purchase “American Gangster” from their video-on-demand (VOD) service, they will get more than they bargained for. A new deal between Popcorn Home Entertainment and the cable provider will allow subscribers to receive a hard copy of movies they purchase.
So when you click to buy the movie, not only will you be able to watch it non-stop for 24 hours, but a DVD will arrive in the mail within a few days. The deal also means that subscribers will have access to titles the day they are available for DVD purchase, versus the normal VOD waiting period.
Users shouldn’t try to make their own copies; each movie will be encrypted.
Currently, just Universal and Warner Bros. have signed on to send the DVDs, says Variety. Popcorn is currently talking to other studios.
New titles are priced at $19.95 (which doesn’t include shipping). Older titles will run between $9.95 and $15.95.
Follow Electronic House
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
Commenting is not available in this weblog entry.