March 10, 2010
| by Jason Knott
Like most people, I was shocked “Avatar” did not win the Oscar for Best Picture at the Academy Awards.
It has everything: grand scale, great story, action, sentiment and, of course, 3D.
Maybe it just means “The Hurt Locker” is a super movie (haven’t seen it). But does the Oscar result signal something deeper regarding the future of 3D? Is the Academy of Motion Picture Arts and Sciences (AMPAS) saying it believes 3D is just a passing fad?
Remember, AMPAS includes the word “sciences,” meaning it takes into consideration the technology behind movies.
It certainly would be ironic if that was the case, especially since Samsung inundated the broadcast with commercials for its 3D TVs. Samsung certainly doesn’t see 3D as a fad.