We were expecting this, but now the word is official: Sony has launched its new and improved PlayStation Store.

There’s no denying that the site looks much better, but the company says it will also make the whole experience faster. It makes sense, considering that the store is no longer just a website, but actually an application on the PS3. We geeks don’t like to wait when there’s hours of gaming to get done!

The new navigation includes more categories, which should make it easier to find what you are looking for—as well as a few impulse buys. Shoppers will also be able to sample games via trailers and screenshots.

Aside from new games and demos, users can also download Blu-ray trailers and other content. Sony says that over 900 pieces of content are currently available.

As previously reported, the upgrade did also include DTS-HD Master Audio and DTS-HD High Resolution Audio for all of you Blu-ray lovers out there.

After you download the new software (version 2.30), let us know about your experience; drop a comment in the box below.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.