Panasonic Gears Up for the HD Olympics
Panasonic has launched a campaign to get people ready for the Summer Games, which will be entirely in high-def, that includes a sweepstakes.
panasonic viera
Panasonic’s 37-inch Viera LCD HDTV
April 29, 2008 by Arlen Schweiger

This year the Olympic Games are being broadcast entirely in high-definition for the first time. As such, the Beijing Games should bring some new excitement to these Olympics, and manufacturers like Panasonic want to make sure viewers have the full impact.

Ah yes, that means making sure they have HDTVs to enjoy the action. Personally, I’m looking forward to table tennis in HD, so hopefully NBC will have some of those matches on at reasonable hours.

Panasonic’s nationwide promotional campaign for the 2008 Summer Olympics includes a truck tour with the message and products to help “Get Your Family Ready for the First HD Olympics,” according to the company.

The tour will include autograph sessions from U.S. Olympic multiple gold-medalist swimmer Mark Spitz and gold medal-winning gymnast Kerri Strug (remember her cameo on Beverly Hills 90210?), plus visitors can compete for prizes such as Panasonic Viera HDTVs.

People can also enter the “Get Your Family Ready” sweepstakes, which begins today, April 29, and runs through the end of the OIympics. Grand prize is a trip for four to the 2010 Vancouver Winter Olympics, plus a Viera and a Blu-ray Home Theater System.

To enter or to check out more of Panasonic’s Olympics preparedness features, go to www.panasonic.com/olympics.

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

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