Product News
Panasonic Brings Back Technics Audio Brand
New Technics stereo systems debut at the IFA show in Germany. Coming to US later.
September 03, 2014 by Grant Clauser

Usually when we hear about a brand getting revived it means a Chinese manufacture has acquired the rights to the name and is slapping it on new products. That’s not the case here, Panasonic, which for years offered quality audio systems under the Technics brand, is bringing the name back for a new line of audio components and speakers.

Technics originally launched in 1965 and retired around 2003.

Panasonic is using the German IFA Consumer Electronics Show to debut the new products. Hallmarks of the new Technics are three audio technologies: Accurate Digital, Noiseless Signal and Emotive Acoustic. That last one is focused on creating a clear and spacious sound stage with wide dynamic range. 

Technics will launch with two lines, the reference class R1 line and the premium C700 line.

The R1 line will include the Stereo Power Amplifier SE-R1, Network Audio Control Player SU-R1, and Speaker System SB-R1.

The C700 line will include the Stereo Integrated Amplifier SU-C700, Network Audio Player ST-C700, Compact Disc Player SL-C700 and Speaker System SB-C700.

I’m a little surprised to see neither a DAC nor a turntable. Considering how popular those two categories are, I would have expected them in a lineup that’s trying to get the attention new audiophiles.

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Grant Clauser - Technology and Web Editor, Electronic House
Grant Clauser has been covering home electronics for more than 10 years with editorial roles in several consumer and trade magazines. He's done ISF-level damage to hundreds of reviewed products and has had training from THX, the Home Acoustics Alliance, Control4 and Sencore. His latest book is Necessary Myths. Follow him on Twitter @geclauser.

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Comments (2) Most recent displayed first.
Posted by ELI  on  09/09/14  at  07:15 PM

I am GLAD that they have TECHNICS back to the market. I have a using a RECEIVER that my Dad got in 1996 and still working great. Back in the 90s was and afordable brand and the test of time is proof of that. I hope they BRING BACK THE TURNTABLES . I GOT A FRIEND THAT IS A DJ AND HE SAID THAT THOSE ARE GREAT !!!

Posted by Bob  on  09/09/14  at  09:21 AM

Panasonis’s new launch is definately missing the mark by NOT have a good quality Turntable to offer.

I myself, am in the market for such a turntable.

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