NPD: 380 Million Video Callers by 2015
A new NPD In-Stat report says people are engaging in more face-to-face talk time.
November 29, 2011 by Rachel Cericola

Can you see me now? That could be the new catchphrase, according to new numbers from NPD In-Stat.

According to the firm’s “Video Calling Across Screen Types: PC, Mobile, and Living Room,” more people are adopting teleconferencing than ever before.

Computers are still a popular method to make video calls. However, more people are using TVs, tablets and cell phones to get face-time with family and friends. With so many ways to access teleconferencing services, NPD expects the total number of video callers to surpass 380 million in 2015.

This is a huge jump, considering that the number was around 63 million in 2010.

“While the mobile arena is relatively nascent, it has fueled much of the growth in usage over the course of 2011,” according to Amy Cravens, senior analyst. “The entry of players with significant market presence has been critical in pushing mass adoption in mobile video calling. Currently, the living room market is still quite small; however, In-Stat expects to see significant developments in this market in the coming years.”

While NPD expects the PC to remain the primary method of video calling for now, we have seen plenty of TVs adopt the technology. Google TV offers big-screen calling features, but Skype is currently the market leader, and can be found embedded into the most CE devices, including HDTVs and Blu-ray players.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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