July 29, 2008
| by Chuck McKenney
Unlike its baseball counterparts, the NFL has not embraced the Internet - until now.
Starting this fall, games appearing on NBC’s Sunday Night Football will also stream live on NFL.com and NBCSports.com. A complete NFL game has never been made available on the Internet in the U.S. (I am not kidding).
Not only will “Sunday Night Football Extra” offer the network’s audio and video stream, but additional camera angles, in-game on-demand highlights and picture-in-picture capability will also be included in the web package. And best of all, this won’t cost fans anything.
According to Broadcasting & Cable, the deal with NBC was called a “one-year experiment.” The network shells out $600 million per year to the NFL for television rights and there is some fear among NBC execs the web stream will cut into that viewership.
The service will debut with NBC’s season-opening broadcast of the Washington Redskins-New York Giants game on September 4th.