May 18, 2008 by Rachel Cericola
While we’re used to seeing people go wild over Blu-ray, it’s certainly not the norm.
Harris Interactive surveyed 2,529 U.S. adults from April 7 through 15, and found that only four percent actually own a Blu-ray player. Five percent of those asked currently own the PlayStation 3.
Whether it’s due to high prices or the current economy, it seems that consumers are giving Blu-ray the cold shoulder. Only nine percent of those asked plan to buy a Blu-ray player within the next year. I wonder what the response would have been if asked if they’d buy a player at a lower price. One-third of participants currently own an HDTV.
“Since Blu-ray disc player pricing averages more than $300, which is well above the cost for the latest generation of standard DVD players with up-converters, Blu-ray disc players may be encountering price sensitivity despite the advanced technology,” says Joan Barten Kline, VP of the Harris Interactive Media & Entertainment Practice.
Kind of funny: Six percent of the people polled have HD DVD players, with about half saying they will keep buying HD DVD movies as long as they’re available.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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