April 23, 2013 by Rachel Cericola
In case you didn’t notice, Netflix currently has a streaming limit. Yes, you aren’t supposed to be giving your password out to friends, family and the mailman.
Currently, your $8.99 monthly fee buys you a maximum of two simultaneous Netflix streams. That means if your spouse is binging on House of Cards upstairs, you can still stream a movie to your home theater setup and have all be right with the world and your Netflix account.
Throw the kids in there and you’ve got a problem—one that Netflix is hoping to solve with a new Family Plan. The company announced its first quarter financial earnings yesterday and snuck in that little idea during the call to its shareholders.
“A few members with large families run into our 2-simultaneous stream limit,” says the April 22 investment letter, which comes from CEO Reed Hastings and CFO David Wells. “To best serve these members, we’re shortly adding a 4-stream plan, at $11.99 in the U.S., and we expect fewer than 1% of members to take it.”
There’s no word on when Netflix will officially debut the four-stream plan. Although the company seems to think most won’t bother with the upgrade, we’re guessing at least a few of the company’s reported 29.17 million subscribers may be interested.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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