Blu-ray
Netflix Raising Prices for Blu-ray
The online rental company plans to punish early adopters by jacking up the cost of HD content.
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Netflix will soon charge extra for Blu-ray rentals.
April 22, 2008 by Rachel Cericola

From the oh-no-they-didn’t category: Gizmodo is reporting that Netflix plans to raise the price on Blu-ray rentals.

The company says it will soon charge a “modest monthly premium” to get that high-def goodness mailed to your house. Cheesy? Perhaps. However, CEO Reed Hastings says that, “Consumers are used to paying more for high-definition content.” Apparently he thinks that makes it OK to gouge them further.

To what extent they plan to gouge, we’re not sure. There’s no word on whether it will be an instant extra charge or whether it will depend on how many discs you rent each month. Apparently they are still working out exactly what they can get away with.

Do you get your Blu-ray fix from Netflix and would you pay more for that premium?

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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