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Netflix Chooses Blu-ray
The online video rental company will start exclusively stocking one high-def format.
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Netflix currently stocks over 400 Blu-ray titles.
February 11, 2008 | by Rachel Cericola

Apparently, Netflix will not help HD DVD owners nurse their wounds from the format war.

The online rental company just announced that it would soon only rent Blu-ray high-def DVDs. The company says that the decision was based on the shift of the movie studios to back Blu-ray. Until now, Netflix has carried both formats.

According to the announcement, it doesn’t look like Netflix plans to stock any new HD DVD releases. They will also phase out what they currently offer by the end of 2008.

“The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition,” said Ted Sarandos, chief content officer for Netflix. “We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer’s preferred means.”

Netflix also says that while most of its subscribers still rent standard DVDs, the majority of high-def rentals are Blu-ray.



Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.



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Comments (23) Most recent displayed first.
Posted by actiondvdguy  on  02/16/08  at  01:08 AM

And then Sony jumps in “Universal, you are so ddduuummmbbb selling a combo to those idiot consumers when you could be selling an overpriced high def disc along with and overpriced standard disc like we do.”  “And whats up with your HDDVD transfers being so pristine and all, shoot holmes, all you got to do is just throw a new label on it and stick it in a shiny new blue box and those name brand buyers will eat it up.”  “Shoot, I know that’s right chimes in Disney.”

Posted by skebadadoo  on  02/16/08  at  12:41 AM

I agree, actiondvdguy.  Not only does it mean that they are making money off of the HD-DVD’s they have, it also means they could be making more if they had a full supply.  It implies that whatever Sony has paid them is LARGE.  There are over a million HD-DVD players in America right now, and Netflix is trying to tell me there isn’t a demand for HD-DVD’s to watch on them?!?

I would go as far to say that the Netflix announcement was bigger than the Warner, at least from the consumer’s point of view.

I’m not a Blu-ray basher.  I honestly don’t know much about it.  What I do know is how much money is in my wallet.  HD-DVD is, and has been, cheaper.  And it looks and sounds great.  I’m sure Blu-ray does as well, but I’ve always been a price point consumer, and Sony and their studio cronies feel so proud of their medium that they charge $35 for a movie.  I can’t support that.

So, instead of migrating from HD-DVD to Blu-ray, I’ll be taking a step back into SD-DVD’s until Sony is willing to entertain the working man.

Posted by actiondvdguy  on  02/16/08  at  12:28 AM

Aaron
I think when Netflix says “very long wait” next to all the new hddvd releases that means that netflix is making money off those releases.  Now when it says “please, somebody rent me” like it does next to Bluray “I know who killed me”, then Netflix is probably losing money.  There is plenty of cruddy bluray movies collecting dust that could be money spent on popular new hddvd releases.  Payoff.

Posted by Aaron  on  02/15/08  at  11:47 PM

“Also, why would Netflix stop purchasing and renting HDdvds”

...because the rental company is loosing money by trying to stock them.

Posted by actiondvdguy  on  02/13/08  at  10:28 PM

Also, why would Netflix stop purchasing and renting HDdvds.  An online rental company does not add to or subtract from any confusion the average person may have about the highdef format.  When you go online to rent movies, you have to try really hard to find high def discs and you have to get set up to rent them.  Not to mention the combo format on a lot of hddvds that can be rented out as dvd.  On all new releases worth watching for both blu-ray and hddvd there is always “very long wait,”  and with over 1 million hddvd players sold,  there is no way that the demand is not there.  Sounds like pay off to me.  Oh well, guess I’ll just buy Hddvds until every last company sells their collective souls.  At least I won’t have to buy another bluray, ever.


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