February 11, 2008 by Rachel Cericola
Apparently, Netflix will not help HD DVD owners nurse their wounds from the format war.
The online rental company just announced that it would soon only rent Blu-ray high-def DVDs. The company says that the decision was based on the shift of the movie studios to back Blu-ray. Until now, Netflix has carried both formats.
According to the announcement, it doesn’t look like Netflix plans to stock any new HD DVD releases. They will also phase out what they currently offer by the end of 2008.
“The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition,” said Ted Sarandos, chief content officer for Netflix. “We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer’s preferred means.”
Netflix also says that while most of its subscribers still rent standard DVDs, the majority of high-def rentals are Blu-ray.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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