Netflix Wants Mac Users to Watch Instantly
The rental service has added Silverlight to its online viewing experience.
Netflix Watch Instantly
Netflix subscribers should soon be able to watch streaming video on any Intel-based Mac.
October 27, 2008 by Rachel Cericola

Are a lot of people using the “Watch Instantly” streaming feature on Netflix? Well, now a lot more people can choose it, or choose to avoid it—they’ve finally added access for Mac users.

Well, Intel-based Macs, anyway. Engadget says that the magic is brought to you by Microsoft’s Silverlight, which allows the service provider to feature “Play Ready DRM,” no matter who watches. PC users should be excited as well. Sure, we love our Mac-owning buddies, but Silverlight should also make your experience more enjoyable, boasting faster, smoother viewing. You can also fast-forward and rewind as well.

“Silverlight with Play Ready offers a powerful and secure toolkit for delivery of dynamic streaming, which offers faster start-up, and higher quality video, adapted in real time to users’ connection speeds,” said Neil Hunt, Netflix CPO. “Members who enjoy watching movies and TV episodes from the growing library of choices that can be instantly streamed at Netflix will be thrilled with this next generation improvement of access and quality, on a broader range of platforms, including Intel Macs and Firefox.”

Engadget says they aren’t sure when this will all kick in. I’m guessing not right away, since Netflix wouldn’t acknowledge my love for Firefox. That said, I am not a big fan of the “Watch Instantly” feature. It’s not that I’m down on web streaming. I guess I should just hit “play” and walk away because I can, but so few of my queue selections are available.

The whole thing is super and all, but I am wondering: Are you watching online with your Netflix account?


Follow Electronic House on Facebook and Twitter.

Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
First Name
Last Name
Email Address

We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.


Commenting is not available in this weblog entry.