NBC to Provide Content for SanDisk’s Fanfare
Forget iTunes; the network has signed a deal that will dish out content to a new download service.
“Heroes” will be one of the NBC shows available on SanDisk’s Fanfare download service. Photo: © 2007 NBC/Paul Drinkwater
December 12, 2007 by Rachel Cericola

NBC has already forgotten about iTunes; instead the network is focusing on providing its content to SanDisk.

SanDisk’s Fanfare service will soon offer NBC hits such as “Heroes,” “The Office” and “30 Rock.” The new service will allow users to download shows via the web, and play them back on SanDisk’s TakeTV set-top box, says Variety.

Sounds like someone is really trying to stick it to Apple, but will their plan work? There’s no word on pricing, but the rumor is that discounts will be applied for those buying multiple episodes or other bundles.

NBC recently severed ties its relationshop with Apple’s iTunes service. The network will start providing content via Fanfare starting in January 2008.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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