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Much of NBC’s programming, including “Heroes” and “The Office” will be available for download. Heroes Photo: © 2007 NBC/Paul Drinkwater
Looks like NBC is giving the finger to Apple in a big way. Not only have they severed ties with the company’s iTunes service, but they just announced that they plan to offer their own downloads via the NBC Web site.
Even better—each download will be FREE. That’s the way to do it, fellas. After all, it’s working for ABC!
The service will be called NBC Direct. “The New York Times” says that each show will be available immediately after it airs, for up to seven days. After that, it must self-destruct or something.
To start, only Windows users will be able to watch. NBC is hoping to add on Mac support some time during 2008.
You can also sign up to have certain shows delivered every week, so you won’t miss one minute of the action—or the un-skipable advertising that will be sandwiched in between episodes.
I really hope that NBC uses ABC as a model. They have the ads, but very few and they’re very short.
NBC Direct will kick off in November.
I know they need the advertisers to pay the bills, but I hate them, as they are too long , too many, and way to stupid. Detracts from the show. I gave up on Hero’s and waited till it came out on DVD & enjoyed it much more. And I can review it any time I want. So….. looks like I took the advertisers place with my wallet, but enjoyed it more!
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So true, Ralph. There is no such thing as free!
I’d have to say though… I used to watch a lot of episodes of “Lost” on ABC’s site. I didn’t think the ads were that annoying. In an entire episode, they’d only have one commercial every so often (not as often as they do on TV) and you could skip through after 30 seconds. Just enough time to refill my beverage!