June 22, 2010
| by Rachel Cericola
Smashes, crashes, 150-mph driving and 3D? Sounds like a perfect match.
NASCAR Media Group just announced plans to air the primetime Coke Zero 400 at Daytona International Speedway in 3D. The race will be available through TNT RaceBuddy on NASCAR.com as well as on DirecTV.
Viewers can expect two special feeds, designed specifically for 3D. The first will feature cameras from around the track. The second will check out the action inside pit row.
“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans,” said Jay Abraham, chief operating officer of NASCAR Media Group. “Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.”
Of course, you will need a 3D TV or PC display, aided by software such as Nvidia’s 3D Vision, as well as the glasses.
Check out the RaceBuddy site for more info. You can test your system and work the player demo. If you’re all set, get ready for the rumble of racecars, when the Coke Zero 400 zooms into living rooms on July 3 at 7:30 p.m. (EST)
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.