Product News
Most HDTV Owners Not Getting HD
A new study finds HDTV ownership is up, but many aren't using it properly.
Comcast Gift Card
Comcast allows you to give the gift of HD, with gift cards in denominations of $5 to $500.
December 16, 2008 by Rachel Cericola

Buying a new TV is exciting. Of course, in some of that haste, we often forget the little things: cables, batteries for the remote, salty snack treats. However, many HDTV owners are forgetting something a bit more important: the high definition.

Comcast just released a study (conducted by Leichtman Research Group, Inc. and Frank N. Magid Associates) that says more than one-third of HDTV owners aren’t getting that magical picture. People seem to forget that even though you buy an HD set, it’s never ready out of the box. You will need to call your provider to add on high-definition service (or have an OTA setup).

Of course, Comcast is more than willing to provide that service. They are even offering a gift card in denominations of $5 to $500, so you can give HD for the holidays. Still, other providers can set you up easily as well. If you think it can’t happen, I know from experience—one of the first people I knew to buy an HDTV wondering what the hoopla was about for years until I realized he didn’t have HD service. He was much happier after that.

Still, there is plenty of good HD news, too. Despite the above results, the same study notes that HDTV ownership has gone up 50 percent over the past year.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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