March 10, 2008
| by Rachel Cericola
The topic of cables can get quite heated. Add Monster into the mix, and it often gets downright frightening.
Now Monster wants to cushion some of those blows, by offering an entry-level HDMI cable option. The MC 500HD is priced at $49.95 (for 1 meter), which is comparable to many of the lower range products you’d find in stores.
The move is part of Monster’s plan to widen distribution with a lower-priced alternative.
“We now offer a wide variety of cable at price points and performance levels for virtually every need and budget, from the MC 500 HD for people who simply want to enjoy the best quality from today’s high-def products to MC1000HD for those who want 100 percent assurance that they’ll also be able to enjoy the optimum performance from all in the future pipeline as well,” says Noel Lee, company founder. “With our MC 500HD value-priced line, we’re also giving our retailers what they’ve been asking for, namely, a lower-priced, high-quality cable that will provide complete satisfaction to their discriminating customers—at a price everyone can afford.”
Aside from the new cable, TheRetailBRIDGE.com says that Monster is adding in-store displays and education materials boasting the benefits of HDMI.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.