Press Release
Mitsubishi Announces Large Screen 2009 Home Theater TVs With 3D-Read
New Line-up Offers Incredible Picture Quality and Exceptional Value and Includes World's Largest 3D-Ready TV at Giant 82-inch Screen Size
April 08, 2009 by Chuck McKenney

IRVINE, Calif.,—Mitsubishi Digital Electronics America, Inc. today announced its new Home Theater TV series for 2009, offering a larger than life, vivid viewing experience and includes 3D-Ready(1) viewing technology - a feature becoming more in demand among consumers as 3D content production continues to increase. In addition to 3D-Ready, the new Home Theater TV product line features a solid offering of large screen sizes including an impressive 82” model. All eco-friendly Mitsubishi Home Theater TVs are highly energy efficient, consuming approximately one-half the operating power of similarly sized flat panel TVs.

“Based on current economic conditions, consumers are looking for products that marry high quality with significant value, and TVs are no exception. Our new Home Theater TVs provide unparalleled picture performance and value, and are the best performing displays for large screen entertainment,” said Frank DeMartin, vice president of marketing, Mitsubishi Digital Electronics America. “We view Home Theater Television as a growth category, and our new 2009 line-up provides larger screen sizes, new technology enhancements, and notable efficiency in operating power consumption, which is becoming a prominent factor that consumers now consider when making a TV purchase.”

Best in Large Screen Entertainment
Mitsubishi Digital Electronics America continues to lead the competition with the largest Home Theater TVs available. The new 737 Series will include the all-new 82” 1080p model along with 60”, 65” and 75” screen sizes - all featuring 3D-Ready viewing technology. The models will also include Smooth 120Hz(TM), New Advanced Video Calibration Mode, JADE Activity Based User Interface, Improved DeepField(TM) Imager, SharpEdge(TM), Video Noise Reduction, UltraThin(TM) Frame and Mitsubishi’s Exclusive 6-Color Processor(TM) which provides significantly more color reproduction than typical flat panel TVs. All models are EnergyStar(TM) 3.0 qualified.

The 837 series boasts three premium Home Theater TV models ranging from 65 to 82 inches, offering consumers outstanding picture performance with the ability to take advantage of the 3D-Ready capability. All of the Home Theater TVs are highly energy efficient and are EnergyStar 3.0 qualified offering another layer of value with each model consuming approximately one-half the operating power of similarly sized flat panel TVs, at around half the price. Other features include PerfectTint(TM), 4 HDMI 1.3a, Dark Detailer(TM), NetCommand(R), USB Media Input, ISFccc Certified, and RS-232C Interface.

“As the home theater market continues to flourish and the cinema space continues to embrace 3D, we clearly see Mitsubishi’s 3D-Ready Home Theater TVs playing a key role in meeting consumers craving for the best and most advanced home theater experience,” said David Naranjo, director of product development, Mitsubishi Digital Electronics America. “We are clearly keeping pace with this increased demand and our new line-up of Home Theater TVs offer consumers the opportunity to bring 3D into their own home to enjoy 3D movies and games.”

3D-Ready Redefines Home Theater Experience
Mitsubishi Digital Electronics America’s entire Home Theater product line re-defines the large screen entertainment category by offering 3D-Ready viewing technology. Mitsubishi is committed to making 3D a reality in consumer’s homes worldwide and over the past several years, and has worked closely with leading technology and content providers to develop the most compelling 3D experience for consumers, particularly for 3D gaming and movies.

Availability and Pricing
MDEA’s Home Theater TV models are available now. Retail pricing is as follows:

737 Series

WD-60737 - $1,499.00 WD-73737 - $2,499.00

WD-65737 - $1,799.00 WD-82737 - $4,199.00

837 Series

WD-65837 - $2,199.00 WD-737837 - $2,999.00 WD-82837 - $4,999.00

About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc., the Official HDTV Sponsor of The PGA TOUR, manufactures and markets a comprehensive line of premium quality 1080p Home Theater TVs and Unisen(TM) Flat Panel TVs along with the world’s first laser TV: LaserVue(TM). Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA, visit http://www.mitsubishi-tv.com.

(1)In order to display 3D images, Mitsubishi LaserVue(TM) & Home Theater DLP TVs require source devices to support checkerboard display formats for display of 3D gaming or 3D cinema content. A 3D standard format does not currently exist for Blu-Ray or DVD prepackaged media. A 3D standard may emerge that is not compatible with Mitsubishi LaserVue(TM) or Home Theater DLPs.

6-Color Processor, Ultra Thin Frame, Smooth 120Hz Film Motion, and DeepField Imager are trademarks of Mitsubishi Digital Electronics America, Inc. DLP is a trademark of Texas Instruments. x.v. Color is a trademark of Sony Corporation.

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