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Microsoft to Roll Out Retail Stores
Microsoft has appointed a new VP of Retail Stores with plans to develop and open company-branded stores, with the time frame yet to be defined.
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Microsoft plans to develop and open its own retail stores.
February 13, 2009 by Arlen Schweiger

Wanna shop for PCs, maybe hang out at the Zune counter and learn all about Windows 7 and Media Center at the local mall?

Well, we’ll have to wait and see where they will pop up, but Microsoft is planning to develop and open its own retail stores, the company announced this week with the hiring of David Porter as corporate vice president of retail stores.

We know that a certain competitor of Microsoft has done quite well with its hip retail environment, enough so that Apple’s pulled out of the annual Macworld expo because it gets plenty of pub through its stores.

Microsoft says it wants to create a “world-class shopping experience” for PC shoppers and software purchasers, and it doesn’t hurt that Windows 7 already seems to be making much more positive waves than Vista ever did. The announcement says nothing of the presence that floundering Zune will have in the stores, but perhaps it’ll give the device a pick-me-up.

Slashgear notes that Microsoft had a retail presence that closed in a San Francisco in 2001.

Porter enters the picture straight from DreamWorks as head of worldwide product distribution, and carries 25 years of experience in operations at a little ol’ retail chain called Walmart. Seems Microsoft’s retail plans are in good hands, so we’ll probably be hearing plenty more about a time frame and rollout development soon.

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

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