September 16, 2008
| by Rachel Cericola
When you can’t beat ‘em, sell ‘em to another audience, right? Memorex just announced plans to market some of its products to women.
This big push includes a more retro-looking logo, new packaging and a new website. Of course, it’s pretty much the same old products that everyone else is making. The company thinks making things pretty will snag part of the 25-to-44-year-old female audience.
I’m not saying it won’t get some. However, the company is banking on its new logo, with “a circle icon or ‘o’ as the focal point.” What is that? Is that supposed to make me think Oprah endorsed it or something?
Also, does that mean all other electronics are geared towards men? A black box doesn’t scare me. It’s not like they have naked lady naked lady silhouettes embossed on the sides.
Either way, the only product Memorex seems to be showing off right now is the miniMove portable boombox for the iPod, which is “inspired by the elegant silhouette of a purse.” There’s also a Blu-ray player that has no name, no specs and no photos. It’s supposed to be under $270 though, which makes it sort of intriguing.
Other products coming include photo frames, headphones, a goofy iPod/karaoke machine, and, we’re guessing, an MP3 player and recordable DVDs, since they’re pictured.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.