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Media Room Not Dead Yet
It’s not about home theaters anymore; it’s about theater homes.
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June 05, 2012 | by Grant Clauser

A real estate columnist writing on Saturday’s Wall Street Journal House Talk section made a profound declaration: media rooms are dead. (Note: here I use media room and home theater interchangeably.)

Well, she didn’t exactly say it in those words, but she did come to that conclusion based on the results of two real estate surveys that found media rooms didn’t rank particularly high on home buyerss wish lists. (About a week earlier we reported on CEA research that found technology—not necessarily home theater—was a contributing driver in new home sales.)

Well, of course they didn’t—that’s because any room can be a media room if you put the right equipment in it. The writer—a real estate writer, not a technology writer—makes the assumption that since people aren’t specifically scouting out homes with what she calls media rooms, then watching movies on a big screen in a basement home theater must be “meh,” in her words.  One of her supporting surveys found that only 1% of home buyers believed that a media room was the most important feature of the house—as if that’s an indictment of the home theater market.

Come on, I’m in this industry as a writer, reviewer and home theater nerd, and even I don’t think the media room is the most important room in the house. After all, I’m not the only person who lives here. That doesn’t mean the home theater experience is yesterday’s news.

The author goes on to blame the basement theater as part of the problem—putting a media room in a basement is the interior design equivalent of out-of-sight/out-of-mind. Hardly. For a great example of basement home theaters check out this one, this one or this one. Just because you need to take a couple steps below ground doesn’t diminish the experience. However, she does point out that a finished attic can yield a better return on investment than a finished basement (unfortunately my attic isn’t big enough for my screenzilla).  Don’t attics have bats?

She does make a good point that home electronics have gotten thinner and more living room friendly—flat screen TVs, in-wall speakers, soundbars and smaller components make it easier to install and/or hide systems in a more prominent room in the house. Lower prices, particularly among flat panel TVs, means that consumers don’t have to decide which one room will get the big TV—they all can.

So does the fact that three rooms in a house may have big TVs and sound systems mean that the dedicated media room is dead? I don’t believe that. While we do continue to see more hybrid rooms such as living/family rooms that convert to theater spots with drop down screens and automated window covers, we still hear about, and write about, a ton of spectacular home theaters. The trend isn’t that home theaters are going away—it’s that they’re branching out into other parts of the house, such as the living room and the backyard. Want to see some great examples? Then check out our Home of the Year winners here.

Addendum: I’m sorry, but I can’t leave this unsaid—one commenter on the original WSJ article stated that commercial movie attendance is rising because home entertainment quality is going downhill. Huh? I believe the argument is usually the opposite. The commercial theater experience continues to decline, while the home theater experience is getting better, more affordable and easier to achieve.



Grant Clauser - Technology and Web Editor, Electronic House
Grant Clauser has been covering home electronics for more than 10 years with editorial roles in several consumer and trade magazines. He's done ISF-level damage to hundreds of reviewed products and has had audio training from Home Acoustics Alliance and Sencore. He's also the author of the book The Trouble with Rivers. Follow him on Twitter @geclauser.



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Comments (3) Most recent displayed first.
Posted by David Ferebee  on  06/08/12  at  09:29 AM

Media is alive and well at my home. I have not been to a movie theater in over a decade because my home theater keeps getting bigger and better all the time. I just upgraded my front left and right speakers and connected them to a separate two channel amp for stereo listening and awesome movie viewing. If I was buying a new home and could afford to have a dedicated home theater I would definitely want to have one. Until that time I will continue to improve my kick ### HT system in my living room. I have speakers setup for 11.2 channel sound; unfortunately I am still waiting for someone to release a receiver that will handle that may speakers simultaneously.

Posted by Lanae Bays  on  06/05/12  at  01:20 PM

I definitely agree that more people are watching movies at home and that the movie theater industry is in decline! Having a background in real estate I can imagine that the economy may cause people to scale back on having a specific room designated as a home theater…but surely having good sound equipment, the big flat screen TV, etc. is not going away. Most people just utilize that equipment in a hybrid room as you stated. Definitely! http://www.velodyne.com

Posted by Lanae Bays  on  06/05/12  at  01:20 PM

I definitely agree that more people are watching movies at home and that the movie theater industry is in decline! Having a background in real estate I can imagine that the economy may cause people to scale back on having a specific room designated as a home theater…but surely having good sound equipment, the big flat screen TV, etc. is not going away. Most people just utilize that equipment in a hybrid room as you stated. Definitely!



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