December 15, 2010 by Rachel Cericola
LG was out and about in New York this week. They weren’t Christmas shopping, but they were certainly showing off items that people might want to pencil into next year’s wishlist.
The LW9500 and LW7700 NANO FULL LED TV series feature NANO Lighting Technology, which boasts brighter, better images. While that may not seem possible, how these sets deliver the goods is pretty impressive. According to the announcement: “An extremely thin film printed with a proprietary light dispersion pattern combined with a full array of LEDs disperses light more evenly across the screen, creating pictures that are brighter and more uniform than conventional edge-lit LED sets.”
What could be better than that? Well, both the LW9500 and LW7700 boast improved localized dimming in both 2D and 3D, via Micro Pixel Control.
Planned screen sizes range from 47 to 60 inches, with LG’s TruMotion 480Hz for the LW9500 and TruMotion 240Hz for the LW7700. Other features include an Anti-Reflection Panel and a super-thin profile. Both are also currently going through the THX 2D and 3D Display Certification process.
Sure, there are plenty of unanswered questions, including whether the sets will get Wi-Fi and NetCast features, as well as pricing and availability info. Expect some of those gaps to be filled (please?) when the sets are shown off at next month’s Consumer Electronics Show.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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