Everyone is so busy going Blu-ray these days. LG decided to truly make themselves stand out with the DVS450H.

This new DVD player does not do Blu-ray. Instead, they went for the DivX crowd. Sweet! However, it’s not the technology that makes you look closely at this unit; it’s the super-cool design. Designed to mount horizontally or vertically on a wall or table, the unit can play high-def DiVX from a DVD or USB flash drive.

“The demand for products that play DivX video has continually driven us to produce solutions that maximize this high-quality experience across a range of product categories,” said Dan D.H. Koh, LG’s digital media marketing guru. “Incorporating support for high-definition DivX video on this DVD player illustrates this in a significant way. We are committed to bringing our customers the very best entertainment solutions and are pleased that working with DivX fulfills this vision.”

According to Gizmodo, the unit is expected to launch in October for $240.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.