The LCD TV Association wants to get in on the green trend.

The organization just announced an initiative to encourage LCD TV manufacturers and brands to reduce the power consumption on their products, as well as raise consumer awareness.

The first step in the GreenTV program is that the association wants to work with vendors to promote ambient light sensors. This will lower a set’s brightness in a dark room, by decreasing power to the backlight. The move will save energy, and possibly the stress on your eyes.

“As homes add LCD TVs to more rooms, and as the average TV screen size continues to increase, power consumption will become an even bigger concern, unless the industry takes steps like the GreenTV logo program to help make TVs more energy efficient,” says Bruce Berkoff, association chairman.

Program participants will earn the right to slap a GreenTV logo on their products and marketing materials.

I don’t know what the bigger story is: The green initiative or that there is an LCD TV Association. The group is a global, not-for-profit marketing trade association. Learn more about them on the group’s website.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.