Green Technology
LG’s New LCD Monitors Save Energy and Eyes
W53 Smart Monitors feature automatic brightness control.
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April 07, 2009 by Steven Castle

Many TVs now have automatic or ambient brightness control that reduces eye strain and saves electricity. Now we’re seeing automatic brightness in larger computer monitors as well. And that can only save more energy—and eyeballs.

LG’s new W53 Smart monitors, due out in major markets this month, automatically optimize their brightness and other picture settings based on the ambient light in the room and the content being viewed.

“LG’s W53 Smart Monitors are packed with the world’s first full suite of intelligent features that optimize the screen’s brightness to reduce eyestrain,” says B.B. Hwang, President and CEO of LG Electronics Business Solutions Company. “This also significantly reduces power consumption by lowering the intensity of the backlight.”

Another of the W53 series’ features is Cinema Mode, which eliminates distractions when watching online videos by blacking out everything except for the video clip.

The W53 Smart Monitors will be available in sizes from 18.5 to 27 inches. Monitors larger than 21.5 inches will offer 1080p Full HD resolution with a 16:9 aspect ratio. The monitors also boast contrast ratios of up to 50,000:1 and response times of 2 ms. Prices are not yet available.

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Steven Castle - Contributing Writer
Steven Castle is Electronic House's managing editor. he has been writing about consumer electronics, homes and energy efficiency topics for two decades. He is also the co-founder of GreenTech Advocates.

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