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Latest Numbers Show HD DVD Step-Up in Sales
The North American HD DVD Promotional Group points to 37% hardware sales increase and 20% software sales boost from Q1 to Q2 from recent data, compared with decreased Blu-ray sales percentages.
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July 19, 2007 | by Arlen Schweiger

Who has the latest momentum in the next-gen DVD format war? According to HD DVD (according to a combination of data) it’s ... HD DVD.

The North American HD DVD Promotional Group announced this week that overall HD DVD hardware sales were up 37 percent from Q1 to Q2 2007, while software sales grew 20 percent. The organization said the data is based on NPD reports, Nielsen Netratings reports and point of sale data from the studios.

The group also noted that the reports showed rival Blu-ray hardware sales saw a 27 percent decline from Q1 to Q2, and Blu-ray software sales were down 5 percent.

Both HD DVD and Blu-ray have had their share of promotions, price drops and pick-ups lately in this see-saw market. We’ll see who gets the next leg up for fall and the subsequent holiday shopping season.



About the Author:
Arlen Schweiger - Managing editor of Electronic House Magazine
Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!


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Comment (1)
Posted by HDDVDnet  on  07/20/07  at  07:57 AM

I own both an HD DVD and a Blu-ray player. I must say that I am much happier with the HD DVD player!

HD DVD gives me better quality, more features, more content and extras, connects to the internet for interactivity funcitions and is half the price of Blu-ray



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