Ladies’ Night: Sony Showcases HD Products at Editors’ Event
Sony showed off HD cameras, digital photo albums and HDTVs, which one study says 75% of women would prefer over a diamond necklace if given the choice.
sony album
Sony’s TV-connected HDMS-S1D Digital Photo Album
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November 09, 2007 by Rebecca Day

It’s that time of year when consumers have HD on the mind. And contrary to popular opinion, it’s not just men watching football who feel that way. That’s the word from the folks at Sony who sponsored an HD event for female editors at Gramercy Hotel in New York City this week.

Consultant Tracy Chapman of marketing firm Just Ask a Woman cited an Oxygen Network study reporting that three quarters of women polled would prefer an HDTV to a diamond necklace if given a choice of the two.

“We’re reclaiming the living room,” Chapman said. “If you can see McSteamy in HD,” she said, referring to actor Eric Dane’s character on the TV show Grey’s Anatomy, “why shouldn’t you be able to view your pictures in HD, too?”

Sony staffers were on hand to show products that could accomplish just that. The Cyber-shot DSC-T2 digital camera ($350) takes 8-megapixel pictures that can be viewed in full resolution on 1080p HDTVs. For prolific picture takers who want to archive their collections, Sony showed the HDMS-S1D Digital Photo Album ($400), a compact unit packing an 80-GB hard drive that can store 50,000 hi-res photos.

Two camcorders were on hand—the HDR-SR5 AVCHD ($1,000), which lays more than 15 hours of 1080p video to a built-in hard drive, and the HDR-HC7 ($1,400), which records HD and SD videos to MiniDV cassettes.

Also on display was the VRD-MC5 DVDirect Recorder ($230), which enables you to burn pics and videos directly to DVD without going through a PC. You can preview videos—or up to six digital pictures—before burning to disc.

On the viewing side, Sony showed two 1080P LCD TVs: the BRAVIA 46-inch KDL-46XBR4 ($3,600) and the BRAVIA KDL-40V3000 ($1,900), although PR reps for Sony were quick to point out that consumers can buy into HDTV for a lot less: $1,300 for the rear-projection 3-LCD 46-inch KDF-46E3000.

And winning the cute award? The DAV-IS10 Micro Theater System ($800) whose golf ball-size speakers can deliver surround sound to even the tiniest urban apartments.

No question about it. HD is gender-agnostic.

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