JVC Launches New LCD HDTVs
JVC is touting their super-slim 1.5-inch LCDs and P-Series Full 1080p with iPod dock.
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The new JVC super-slim LT-46SL89 will be available in July for approximately $2,399.99.
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June 18, 2008 by Dennis P. Barker

Several technologies were involved in the development of the Clear Motion Drive III engine. These technologies include: 1) Real 36-bit (12 bit x 3) Image Processing for R,G, B – This allows the engine to achieve a reportedly 68-billion color expression capability without image deterioration from digitization. 2) Real Bit Driver bit extension technology – JVC’s new bit extension technology takes 8-bit images and turns them into images with 12-bit precision to reproduce smooth, natural signal gradations without sacrificing the original HD signal. 3) i-Clear Motion noise reduction –JVC’s new i-Clear Motion NR provides 3D NR for moving images by applying the high-precision motion prediction techniques of the company’s double-speed 120Hz Clear Motion Drive technology optimizing noise reduction. 4) Intelligent HD processing –Intelligent Gamma fine-tunes contrast in light and dark areas; Intelligent Clear ensures crisp, low-noise images; and Real Color Creation analyzes the color distribution of each image in real time. 5) x.v.Color-enabled signal processing –This technology makes full use of the displays’ capabilities to produce perceptions of depth-of-field and texture.

In addition to the new Clear Motion Drive III engine, Procision LCD TV line includes a 120 frames per second frame rate and full HD 24/30p. There are nine video aspect modes, an ATSC/QAM tuning system with a Quick Start-up mode, new on-screen display, and an illuminated universal remote with direct input access. Also new is a re-designed on-screen display. Each set includes a full complement of interfaces: three HDMI (v1.3) inputs – two with CEC support, two component inputs, two S-Video inputs, SPDIF input, AV output, PC input, RS-232C interface and an IR (IR receiver) interface. A USB PhotoViewer allows viewing of JPEG photos stored on USB memory. Like the P-Series, audio is rated at 10w per channel from twin oblique cone speakers plus adds Max Audio sound technology for rich sound with the feel of powerful bass reproduction.

The Procision models include:

Model DisplayType National Ad Value Availability
LT-42X899 LCD $1,999.99 Now
LT-47X899 LCD $2,599.99 Now
LT-52X899 LCD $3,699.99 Now

Super Slim 1.5-in. LCD HDTVs
Establishing a new benchmark in flat panel TV design, JVC in July will market the world’s thinnest LCD TVs with built-in tuners. The models are different than the recently introduced models, which do not have built-in TV tuners, and have a separate stand-alone media receiver. JVC’s new slim LCD TVs, part are of the company’s Procision Series, feature a cabinet that across most of its width measures a only 1.5 inches (39mm) deep, with a maximum depth of just 2.9-inches (74mm) at the panel’s center. The design ensures that from nearly any angle, the sets present a super-slim appearance. Complementing the slim design is a thinner bezel, further minimizing the presence of the cabinet. The new super-slim design will be available in two screen sizes in the U.S., the 42-inch LT-42SL89 and the 46-inch LT-46SL89. Both offer 1920 x 1080p resolution.

According to JVC, the slim design was made possible through the use of a new JVC-developed slim panel CCFL backlight unit and power supply substrate, or chassis. The new slim LCD panel backlight unit is a reportedly 40 percent smaller in depth and bezel width compared to a conventional LCD backlight, measuring 0.79 inches (20mm) deep and 0.51 inches (13mm) wide. In addition, the unit weighs only 26.4 lbs (12kg) and consumes a mere 145W.

The new JVC super-slim LT-42SL89 and LT-46SL89 will be available in July with approximate retail prices of $1,899.99 and $2,399.99, respectively.

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Dennis P. Barker - Contributing Writer
Dennis has been involved with Consumer Electronics forever it seems. His 25+-year career includes a 12-year tour of duty at Consumer Reports magazine, as well as stints as a product reviewer, market analyst, technical editor, and consultant for the electronics industry. He lives in Ossining, NY with his two children, one demanding cat and piles of A/V equipment.

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