iTunes Movie Service Falls Short of Premiere Promise
Apple's download service is missing more than half the content expected.
Apple’s iTunes Movie Rental service works with Macs or PCs, as well as iPods, the iPhone and Apple TV. 
March 02, 2008 by Rachel Cericola

In case you haven’t had the chance to flip your calendar, it’s now March 2nd. In Geekville, that magical date means that Apple should have over 1,000 movie titles available on its iTunes movie service, right? Not exactly.

Macworld counted them up, and the iTunes Movie Rental service is running a little short.

When the service first premiered in January, Apple announced that the service would have over 1,000 titles by the end of February. As of today, they are 601 titles shy of that promise. And don’t even get me started on how many of the current offerings are actually worth the rental fee.

The good news is that Apple TV users can enjoy 91 titles in high-def. That’s close enough to the 100 that Apple had announced. If all of them offered 5.1 Dolby Digital, they could have almost squeaked out a pass.

No word on when or what Apple will add. Current rentals are priced at $2.99 for older titles and $3.99 for new releases; HD versions are a buck more for each.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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