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However, some segments of the CE market should remain pretty much price steady. “Our mobile business may even gain a little,” says Patrick Gunn, director of marketing for Electronic Arts’ mobile division. “Our software and other products that work with mobile phones, may actually see a slight sales increase in that communication products are predictably strong during financial or other crisis.”
Another segment of the market not seeing red is the Blu-Ray hardware and software market, “We have good reason to predict that this Q4 sales period will see the Blu-ray Disc revolution take hold in US mainstream markets and we will witness strong sales performance in every other geographical region,” says a spokesman for the BDA global promotions committee. A U.S. representative also echoed the worldwide expectations, “we realize there is a serious financial constraint on the U.S. market, but home electronics entertainment may be the best remedy for the recession weary consumer.”
Other reports indicated that a slowdown in HD sales may have a silver lining for cable companies like Comcast, Time Warner and Cablevision. Most industry wags agree that Verizon has been dominating the cable companies because of the tremendous success of the FiOS system. DirecTV and Verizon have been very successful at luring away cable customers. Will a slowdown in HDTV sales have an adverse effect on Verizon? It’s a double edge sword says Wanger. “On hand they may lose some energy in their FiOS business, but all providers may gain as more people stay home.”
“Anybody is foolish to predict anything in this economy, but there is reason to believe there could be positives as people stay home to save money,” says Verizon spokesman Eric Rabe.
“However, I’ve found the well-educated to be largely insulated from layoffs.”
How did you come up with that theory?
I am college educated and have been laid off,read the papers my friend and see all the businesses that are closing and people losing their homes.
Unemployment compensation doesn’t pay the bills and CE is way down on my “must have” list.
“Layed off”? I suppose if you are no longer “payed,” that would present problems in purchasing CE, no matter how compelling the price.
However, I’ve found the well-educated to be largely insulated from layoffs. This doesn’t they’re not being more cautious but the money to spend is still there. It simply requires greater motivation to spend it.
It’s kind of difficult to afford a new HDTV when you’ve been layed off.This holiday season will be dismal for all retailers in the US.
A 50K a year pay cut, is not something most people can sustain
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“How did you come up with that theory?”
Our client (patient) base is, by and large, college educated and well-established in their careers. People in the mortgage and real estate business aside, lay-offs have been (perhaps surprisingly) few and far between.
Collections have remained comparatively steady relative to last year. My “theory” is based on actual observation is my business.
I regret to hear you’ve been laid-off. Please understand that “largely insulated” doesn’t mean “completely isolated.”