January 31, 2012
| by Rachel Cericola
The rumor that Netflix will offer 3D streaming is certainly nothing new. However, CEO Reed Hastings is fueling the fire, saying that the company is indeed working on a little something for its 3D-capable subscribers.
In a conference call last week, Hastings said (via GigaOM) that the company was currently renting 3D Blu-rays. He couldn’t comment on the popularity of that offering, only saying that disc rentals were down overall. “On streaming, that is definitely something we can do and we will be looking at,” Hastings said.
You probably shouldn’t hold your breath. After all, Netflix said that they were planning to offer game rentals, and that is not happening. Hastings made that announcement during the same call. The company first said that Netflix would pursue that option during last summer’s Quickster fiasco.
There’s no word on how far off that 3D streaming will be (or if it will ever happen). For now, Netflix plans to keep popping up on more devices, as well as launch Netflix for Kids throughout that offering. The service is also working on creating separate streaming queues for families and adding more original programming to its lineup.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.