It’s official: Toshiba has a Blu-ray player in its CEDIA Expo 2009 booth (No. 3025).

Toshiba, which was a big supporter of the HD DVD format, offers the Profile 2.0 BDX2000 Blu-ray player with BD Live. The player will ship in late October or early November for $249.

And, no, it doesn’t play HD DVDs.

Although the format war didn’t work out the way Toshiba had hoped, maybe its late arrival in the Blu-ray category is advantageous. The BDX2000 has a cool flip-down front panel to conceal buttons and provide a sleek look when not in use.

After all, Toshiba was able to watch as Blu-ray competitors refined and improved features.

“Not really,” says Louis Masses, director of product planning, digital AV group. “I wouldn’t really call it [getting into the category late] an advantage. We’re always looking at what features consumers want anyway.”

The folks in Toshiba’s booth are more inclined to talk about its LED line, which it says offers the category’s best contrast thanks to Local Dimming. The LED line marks the very top of a long range of Toshiba TVs, many of which are on display in the booth.

Click here to view Inside Toshiba’s CEDIA Expo 2009 booth.