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Inside High-end A/V Showrooms
A look at some pricey products and how they stack up against their mainstream counterparts.
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The McIntosh MT10 turntable is priced at $9,500.
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October 10, 2008 | by Richard M. Sherwin

When I mentioned that a budget priced $800 amplifier, audio processor might be too steep for many people, the showroom owner insisted that if you spend only $300, you should build up your component system. “Denon, Sony, Onkyo, Yamaha are now selling single components that too many of us with a trained ear will pass muster even in the fine homes of Connecticut and Westchester county,” the showroom boss said. “And I just sent one of my employees to Costco to pick up a Harmon Kardon system like that for our grandson’s college dorm.”

Video Game Systems - $400 vs $79
Nearly everyone recommended a PlayStation 3 as their top choice for the ultimate in video games because of its built-in Blu-ray player and awesome audio setting in the firmware. And many we spoke to had the Nintendo Wii because they are just plain fun. But for some, even the Wii’s $300-$400 price tag is too steep. Several showroom folks we spoke to purchased Jakk’s Pacific UltiMotion which essentially does the same body bending, running, jumping, shooting, swinging disciplines as the Wii but for a fraction of the price. The UltiMotion game system($79) uses a wireless accelerometer, one of the hottest trends in gaming technology with just about the same experience as the Wii. With a powerful motion controller, arguably as strong and accurate as Nintendo’s (and, for all we know, sourced from the same third party), players will see characters replicate their movements on the TV screen when they jump, wave, and move around. The controller also comes with snap-on toys and plugs directly into the A/V jacks of any standard TV, making it an all-in-one gaming system with no additional console or software needed.

Tabletop Radio - $249 vs $499
Oh, this was not easy. The age old controversy still reigns: Is Bose worth it?...or will the new Tivoli, Polk and even Boston Acoustic system be so much better? The usual talk amongst almost all CE experts is split 60-40 with many believing that some Bose equipment is either overrated or over-priced or both. I have a few of their products and while I am not disappointed with their direct competitors radios and speakers, I have to think twice about my Bose opinion. This argument between the managers and the workers also resulted in quite a surprise. Bose did well as a sort of high-priced budget alternative for those who need to fill a den or small bedroom with music and don’t require super high audio resolution, but have a few bucks to spend. But others recommended a Cambridge Soundworks factory direct tabletop radio at under $250 that reportedly sounded larger and better than the equivalent Bose.

Polk’s table top model was highly recommended by all and Tivoli’s AM-FM Internet Radio was the big talk at many of the showrooms….but unknown to me, another company has apparently snuck ahead when it comes to delivering great tabletop audio quality, features, reliability at an unbelievable price. Sangean has previously made radios for a number of big name vendors (and still does) but, in the last few years, started to market a higher-end acoustic quality tabletop radio that some Electronic House readers and several showroom people suggested more than Bose or Tivoli. It’s priced at about $300.

Loud Speakers/Home Theater in a Box - $100 vs $1,000
I actually have some experience here, as my late uncle left some way-above-my-means equipment to me when he died. So I had half of my home equipped by the finest brands in speakers and the other half…early Wiz, Crazy Eddies and Lafayette.

Back then and now still, I believe once you get above the $300 bookshelf and $600 floor-standing speakers, all these nice wood boxes really rely on their surroundings; size of room, acoustic furniture and wall settings (the showroom people were really adamant about this too). Some people either loved the little Bose bookshelf or thought it was over-priced and not even as good as the under $200 models from Wal-Mart.

The marketing of Bose is sometimes pretty far beyond the sound, admitted a few authorized Bose dealers. But unless the customer really gets a chance to experience and compare other speaker and products in the right way, they don’t get too many requests for returns.

I truly believed and some showroom people agreed that the speaker was the key to whatever all-in-one or component system is being used. “The finest $20,000 CD player with a pro amp-receiver-pre-amp will only sound as good as the speakers that you hear them from,” conceded one veteran dealer near the N.Y.-Massachusetts border. 

Most agreed that a mid level B&W set of speakers costing around $1,000 is going to do better than anything off the shelf at BJs warehouse in the $250 range. But very few showroom experts would argue the fact that the average homeowner on a limited budget wouldn’t find a difference between a mid-priced 5.1 channel HTIAB and 7.1 channel component system.

But there were some brands that everyone recommended in all prices. The entry level Boston Acoustics (about $700) and Yamaha YHT F1500 (around $1,000) seem to be the choice of the “help” while the alleged experts would only suggest a bundled Onyko or Denon component system without speakers for under $2,200.

My opinion? Well I am borrowing a few models from $200 to $3,500 this week and I’ll let you know…


Richard M. Sherwin - Contributing Writer
Richard Sherwin is a former syndicated technology columnist and TV/Radio analyst, who has also been a marketing executive with IBM, Philips, NBC and a chief advisor to several manufacturers and service providers.



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Comments (3) Most recent displayed first.
Posted by krabapple  on  10/15/08  at  03:38 PM

The article is mostly a fail, (and maybe that’s just due to the people he talked to)....but:

Truly audible differences between loudspeakers and turtables (cartridges)?  Hell yes, these are electromechanical transducers, the most ‘primitive’ technology in the signal chain.

But for amplifiers ,CD players , preamps, cables, transports—not bloody likely, at least if the comparison is done properly, which is to say, at minimum, double-blind and level-matched. 

Speaking of Mark Levinson, does he still assert that digital audio causes muscle weakness?

Posted by Wayne  on  10/10/08  at  02:25 PM

I’ll preface this by saying that I too am a writer [when I have time] for industry leading journal’s, unfortunately without fact checking
or editor review, I must say you sound like an 18 year college dorm kid who went down to the local mid-level box house and got all the information
you needed to write a school paper.  Your comments are pathetic whether viewed through the trained eyes and ears of what we refer to as ‘golden ears’,
or anybody in our industry who has musical chops.  Obviously you don’t!  While I have NEVER, EVER replied to anything I have ever read, on any subject, I find
almost every one of your comments, uneducated, erroneous, and misleading.  I say almost every as I have no comments about table top radios or game systems.  While I might agree that one $50,000 speaker from another $50,000 speaker might be differentiated by marketing hype, the minutia of the sound differences are usually very evident immediately upon listening.  Even without a ‘trained’ set of ears, the difference between the resulting sound of a properly setup B&K;receiver and a Pioneer unit are quite evident.  Someone might prefer, initially a lower tiered unit, but after a brief listening period, fatigue can be
an indication that sound balance, distortion levels, compressed tones, and lack of soundstage are why a client pays for separate’s over a receiver, or why an
educated listener pays for a class ‘A’ amplifier over one with a switching power supply.  In the end, to make ANY qualified comment, a person must quantify
his or her reply with the ‘education’ of a trained, live music ear.  Classical music, small venue Jazz, even a properly setup rock concert.
Comments about inheriting equipment and “having experience here” make you sound like a little kid who knows not about what he speaks.  I own LARGE
B&W;Nautilus floor standing speakers & I love the sound.  To wit, I must add that I also own very small studio monitors from Genelec that I would venture to bet 90 out of 100 people in a blind listening experience would think are large
floor standing models.  The point is price, size, and aesthetic appeal have zero relation to the resulting sound.  I have recently listened to $125,000 speakers setup properly at a very prestigious dealers show- room, and found them to be out of phase, when you moved a foot off center, so I know price does not guarantee quality, but I also auditioned a horn-loaded $40,000 JBL speaker in someone’s home, NOT setup in the most ideal situation, and they sounded
musical, magical, and marvelous!  PS: Mark Levinson hasn’t been involved with Madrigal labs for many a year!  HTIB comments prove to me that you did your limited research at a box house, where the overwhelming majority of salespeople are poorly trained, have extremely limited experience with products they sell and have not come up the ‘chain of learning’ as most of us have in the audio world.  Shameful report ! PS: Write as you like, but in all honesty, I will never reply as usually I am working with clients and never have time for this.  I guess with the economy, the slow week, and the upcoming Columbus Day holiday, I found some time to write this.  A tip; Go to a 2-ch. Audio shop and LISTEN to some good sound, then you’ll know why a properly setup 5.1 component system is worth the money asked!

Posted by DSM  on  10/10/08  at  11:42 AM

Great concept for an article, that utterly failed.

There needs to be a piece that instead of listing gear should allow the general consumer insight into WHY those items are selected, and WHY it’s good plan to visit those shops.



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