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Inside High-end A/V Showrooms
A look at some pricey products and how they stack up against their mainstream counterparts.
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The McIntosh MT10 turntable is priced at $9,500.

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October 10, 2008 | by Richard M. Sherwin

I thought it was all over until November…those tiresome, sometimes boring but occasionally fruitful audio/video press conferences. The big manufacturers occupied the summer holiday-preview slots and now the smaller companies take their turn showing off their wares at smaller venues.

Most of the time, the well meaning media relations people were demonstrating a $600 Blu-ray player or $500 home theater in a box…topped off with a $1,500 to $4,500 giant screen, 1080p, 120Hz plasma or LCD screen. But thanks to the crowded room and/or bad speakers, I could rarely hear the difference. 

So I decided to see and hear what the really elite audiophiles, “pro"-sumer video aficionados, top video game geeks and the ultra rich were actually buying and using. I visited one of the top high-end custom design showrooms near my home in New Jersey and then while going to other press events in L.A and Denver, I stopped by private showrooms…sometimes invited, sometimes posing as the super rich.

In those custom design showrooms and high, high, high-end venues (you couldn’t call them stores) there were ashtrays and fruit bowls that cost more than many of the TVs sold in Wal-Mart, Target or even Circuit City. And the salespeople were dressed accordingly; no company T-shirts with logos here, just fancy schmancy suits and designer dresses. 

The names of the companies, especially in the really exclusive showrooms like Stewart, Sim2 multimedia, Runco, Thiel, Sanus, Niles, Meridian, Grado, Audioquest, Escient, Linn and McIntosh, were not unfamiliar. However, I wanted to find out whether the people who owned or operated the showrooms had some recommendations for me as an elite buyer.

I also asked some of the owner-operators what they might recommend for my kid in college or even for their workers who, like most people, couldn’t afford this super elite equipment. Are there off the shelf A/V products they might recommend? Surprisingly, once out of reach from their supervisors, these salespeople often recommended the brands or the products we all use and even those less well known brands available at discount stores or wholesale clubs. The showroom owners themselves had recommendations for the average consumer (I’m guessing the equipment was for the second or third home or servant’s quarters).

Here are some of the showroom owner answers and/or what their employees are buying:

Turntable: $299 vs $9,500
No surprise on the audio front. It would be great to afford that McIntosh MT10, but if you just want to play your old LPs, convert them to high quality CDs and play them on your Blu-ray or component CD player, chose Ion’s LP 2 CD. The company also makes plain affordable turntables, but this is probably your best answer for playing and converting vinyl records to CDs. And like the almost 20-year old Philips play-and-record device, you don’t need a computer to capture the music, preserve it and make it into a CD.

Some $200 turntables that could easily slip into many high priced component audio systems are the Audio-Technica, Pioneer and the Panasonic produced Technics models. In addition, as hard as it to believe, there are 20 year Kenwood, Dual and Sure models (new and still in their boxes) from some on-line dealers that are also terrific alternatives.

Blu-ray/DVD Players - $279 vs $2,000
I borrowed the soon to be released Funai/Philips $279 Blu-ray player and my friend’s $2,000+ Sony special edition player and voila, the terrific resolution of both players was pretty much equal in quality with the DTS audio slightly more rich on the Sony. In all cases, these Blu-ray players were attached to either Runco and/or Epson rear-projection models, and Panasonic plasma or Westinghouse Digital LCD 1080P sets. When doing this experiment in a fancy showroom near my home, the owner and the salespeople had a myriad of reasons why there wasn’t too much difference in the results. But when using older non Blu-DVDs (Standing in the Shadows of Motown - 5.1 channel edition) and Blu-ray “Iron Man,” then the experts did point out some differences in the budget player and the elite player. At least we all agreed on the differences when viewing content that really required some extra upscaling.

Receiver/Amplifier/Pre-Amp - $8,000 vs $800
Not everyone can appreciate or afford an $8,000 Mark Levinson dual mono amplifier from Madrigal, but there are audiophiles chomping at the bit to get the new $800 Emotiva MMC-2 audio-video processor. That processor manages your A/V component system with as much aplomb as the Levinson series, according to some of the salespeople. Utilizing Motorola’s top of the line DSP, you can expect dramatic improvements in all areas of sound reproduction,” said the owner of a Connecticut based audio-video showroom. While watching movies, you will receive amazing clarity and instrument/effects separation. Precision steering logic like you’ve never heard coupled with a simply natural and emotionally engaging sound.


About the Author:
Richard M. Sherwin - Contributing Writer
Richard Sherwin is a former syndicated technology columnist and TV/Radio analyst, who has also been a marketing executive with IBM, Philips, NBC and a chief advisor to several manufacturers and service providers.


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Comments (3) Most recent displayed first.
Posted by krabapple  on  10/15/08  at  03:38 PM

The article is mostly a fail, (and maybe that’s just due to the people he talked to)....but:

Truly audible differences between loudspeakers and turtables (cartridges)?  Hell yes, these are electromechanical transducers, the most ‘primitive’ technology in the signal chain.

But for amplifiers ,CD players , preamps, cables, transports—not bloody likely, at least if the comparison is done properly, which is to say, at minimum, double-blind and level-matched. 

Speaking of Mark Levinson, does he still assert that digital audio causes muscle weakness?

Posted by Wayne  on  10/10/08  at  02:25 PM

I’ll preface this by saying that I too am a writer [when I have time] for industry leading journal’s, unfortunately without fact checking
or editor review, I must say you sound like an 18 year college dorm kid who went down to the local mid-level box house and got all the information
you needed to write a school paper.  Your comments are pathetic whether viewed through the trained eyes and ears of what we refer to as ‘golden ears’,
or anybody in our industry who has musical chops.  Obviously you don’t!  While I have NEVER, EVER replied to anything I have ever read, on any subject, I find
almost every one of your comments, uneducated, erroneous, and misleading.  I say almost every as I have no comments about table top radios or game systems.  While I might agree that one $50,000 speaker from another $50,000 speaker might be differentiated by marketing hype, the minutia of the sound differences are usually very evident immediately upon listening.  Even without a ‘trained’ set of ears, the difference between the resulting sound of a properly setup B&K;receiver and a Pioneer unit are quite evident.  Someone might prefer, initially a lower tiered unit, but after a brief listening period, fatigue can be
an indication that sound balance, distortion levels, compressed tones, and lack of soundstage are why a client pays for separate’s over a receiver, or why an
educated listener pays for a class ‘A’ amplifier over one with a switching power supply.  In the end, to make ANY qualified comment, a person must quantify
his or her reply with the ‘education’ of a trained, live music ear.  Classical music, small venue Jazz, even a properly setup rock concert.
Comments about inheriting equipment and “having experience here” make you sound like a little kid who knows not about what he speaks.  I own LARGE
B&W;Nautilus floor standing speakers & I love the sound.  To wit, I must add that I also own very small studio monitors from Genelec that I would venture to bet 90 out of 100 people in a blind listening experience would think are large
floor standing models.  The point is price, size, and aesthetic appeal have zero relation to the resulting sound.  I have recently listened to $125,000 speakers setup properly at a very prestigious dealers show- room, and found them to be out of phase, when you moved a foot off center, so I know price does not guarantee quality, but I also auditioned a horn-loaded $40,000 JBL speaker in someone’s home, NOT setup in the most ideal situation, and they sounded
musical, magical, and marvelous!  PS: Mark Levinson hasn’t been involved with Madrigal labs for many a year!  HTIB comments prove to me that you did your limited research at a box house, where the overwhelming majority of salespeople are poorly trained, have extremely limited experience with products they sell and have not come up the ‘chain of learning’ as most of us have in the audio world.  Shameful report ! PS: Write as you like, but in all honesty, I will never reply as usually I am working with clients and never have time for this.  I guess with the economy, the slow week, and the upcoming Columbus Day holiday, I found some time to write this.  A tip; Go to a 2-ch. Audio shop and LISTEN to some good sound, then you’ll know why a properly setup 5.1 component system is worth the money asked!

Posted by DSM  on  10/10/08  at  11:42 AM

Great concept for an article, that utterly failed.

There needs to be a piece that instead of listing gear should allow the general consumer insight into WHY those items are selected, and WHY it’s good plan to visit those shops.



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