HP & Sony Make Movie Licensing Deal
Sony Pictures Home Entertainment is the first studio to license films for burning via HP's MOD DVD program.
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HP’s new service will allow for choices not always available at retail, due to shelf space and return costs.
January 24, 2008 by Rachel Cericola

Soon you won’t need to hit the mall or Amazon to get DVDs. Sony and HP just announced a deal that would deliver movies straight to your desktop—or laptop for that matter.

Flicks will be available through HP’s Video Merchant Service; order a movie and then use HP’s manufactured-on-demand (MOD) DVD program to burn your own personal copy.

Sony is the first studio to sign up for the service, and will offer anywhere between 75 and 200 movie titles. For now, it seems like HP is more interested in obscure, hard-to-find content versus the big blockbusters.

Doug Warner, HP’s VP of content services, says that the company is interested in delivering high-def content through the service as well, but that it’s “a ways off in the future.”

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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