Holiday Spending Forecast Partly Cloudy, Study Says
An ABI Research survey reports that 47% of consumers plan to spend less this holiday shopping season, but 40% will spend the same as usual.
holiday spending
Holiday spending will be business as usual for 40% of consumers, according to ABI Research.
November 25, 2008 by Arlen Schweiger

Is this holiday shopping season going to be status quo for you, or do you plan to cut back because of the economic downturn?

Market research firm ABI Research surveyed 1,600 households and found that 40 percent will be treating this season no differently than others, as they indicated they will spend about the same as usual. And 13 percent say they’ll spend more than usual.

That’s the good news for retailers. The bad news is that 47 percent said they do in fact plan to spend less this holiday season. So glass half full or half empty? Partly sunny or partly cloudy?

There are certainly plenty of good consumer electronics gifts to fill those boxes and stockings this year, and there are some pretty good deals to be had for those fearless Black Friday shoppers.

ABI found that 18 percent plan on going shopping for the big-ticket HDTV this year, though it might not be as big a ticket as in the past. Low prices expected and the DTV transition on the horizon are definitely two prime draws this season.

Consumers will probably be upgrading their cable and satellite packages as the main way to get that high-def goodness, though. ABI found that only 8 percent of respondents plan on buying a Blu-ray player, despite the decreasing price tags—we found a couple of players worthy of a long look this week, like Magnavox’s $128 player at Walmart and Sony’s $180 BDP-S350 at Sears.

What’s the at the top of your checklist this year? Big or small ticket items?

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

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