October 12, 2007 by Rachel Cericola
The idea behind paying for a lifetime subscription is that you just pay once and you’re done with it, right? Not exactly.
Apparently TiVo is sort of reneging on that idea, at least if you want anything in high-def. They are offering lifetime subscribers a change to transfer service to the new TiVo HD DVR. However, expect to pay an additional $199, says Engadget. How cheesy is that?
In addition to the $199, you’ll have to drop $300 just to get the box. Also, there’s a deadline for the transfer offer: November 8.
The company has eliminated the option to purchase new lifetime subscriptions, because well… there’s no recurring revenue in that (apparently that’s not true either!). To cushion the blow, the company is letting subscribers keep the old non-HD TiVo fee-free for a year.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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