July 11, 2008
| by Rachel Cericola
The other day I was rocking out to Ratt. I’m not proud of it, but hey—admission is the first step to recovery.
I received some info that the price of HD Radio is dropping—to the point where people might actually think about buying it. I’m all for low-low prices, but all I could think of was… did I really need to listen to Ratt any clearer?
That said, HD Radio can now be had for just under the $100 mark. Companies like Coby, iLuv, JVC, Pioneer, Radiosophy and Sony are all cranking out radios for home, office and car use (see article- Taking HD Radio on the Road). Units with iTunes Tagging, which allows listeners to “mark” songs for a later purchase, will cost a little more—but still affordable.
“This price point brings the superior performance of HD Radio receivers with attractive functionality to a much broader audience,” said Bob Struble, president and CEO of iBiquity Digital, the company behind HD Radio. “Having world-class device manufacturers throw their support behind HD Radio broadcasting, and bring devices of this outstanding quality to the retail market at such an affordable price is yet another signal of the mainstream interest in the technology.”
So the question is: Will you make the leap to HD Radio now that prices are dropping? Leave a comment below—and please feel free to share your own guilty pleasures, so I won’t feel like a total dork.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.