Breaking into Hollywood is sometimes about who you know. It can also be about where you live. That’s the case with the 6,100-square-foot home owned by New York Times best-selling author and international sales expert, Grant Cardone. His place actually has its own portfolio.
Over the years, Cardone’s home has been featured on HBO’s Entourage, as well as shows like Toucher & Rich and Selling LA. It’s not surprising that Cardone would have an impressive piece of property. Although he’s best known as a sales training and business expert, Cardone himself has been involved in about $200 million worth of real estate deals. He’s also been featured on TV (without his home) and has best-selling books as part of his impressive resume.
With his family growing, Cardone and his wife (actress Elena Lyons) considered selling and moving out of the West Los Angeles neighborhood. Instead, he’s opting for a $2 million renovation on the home, which is currently valued at about $17 million. “I’m going to take the house from a Mediterranean villa to real contemporary,” he says. “Because that’s what sells here.”
Not that Cardone is sold on selling—and we can’t exactly blame him. Leonardo DiCaprio and Dr. Dre are just two of his A-list neighbors.
With a community watch like that, it’s no wonder that surrounding homes in this California neighborhood have gone for $20 million, with others in the area commanding twice that price. However, that’s just one of the many reasons this is one hot home. It probably has a lot to do with some of Cardone’s many tech-based amenities.
When Cardone moved in, the home had plenty of interesting electronic items, such as a remote-controlled moving wall that can turn his bedroom into a safe room. Also, the home has its share of skylights—55 to be exact. However, Cardone counts the two remote-controlled ones as his favorite tech-enhanced areas of the home. “My friends like it too, because they don’t have to get killed by my cigars,” he says.
There was also an incredibly unique security system, which Cardone still uses. Of course, it covers the basics, such as windows and the surrounding property. The twist here, however, is that this home has a security system inside the pool, which provides access into the house.
Yes, swimmers can enjoy the entire length of the backyard and enter through the kitchen or the master bathroom, and into a Jacuzzi. That’s a very cool amenity, but it also opens up the house to intruders—or at least it used to. Previous owner and music icon Lionel Richie had the special security system installed, to keep predators and crazed fans at bay. “It’s an electronic security gate that drops into the pool,” Cardone says. “That way, somebody can’t crawl the wall, which is 20 feet, jump into the swimming pool, and swim underneath at night… I’ve been to hundreds of homes and I’ve never seen this feature.”
Cardone also added some of his own high-tech enhancements. “We added Crestron throughout the house,” he says. That includes both wall-mounted pads and two remotes for control while moving through the house. The Creston is connected to whole-house audio, as well as video, an intercom system, automated drapes, security, and lighting.
Some of the home’s AV feeds into a theater room, which doubles as a library. Located right off the master bedroom, the room features a projector and a 10-foot drop-down screen. All of the other equipment, which includes Blu-ray and DVD players, an amp and a receiver, are located down the hallway in a separate room. Cardone says that the setup is mainly used for movies. “I like things where people get killed or blown up,” he says, citing Braveheart as his all-time favorite. “The other one, which makes me cry every time I watch it, is Armageddon,” he laughs. “I’ve seen Armageddon at least 11 times and have cried all 11 times.”
Other current features on Cardone’s home include speakers inside and out, 14-foot ceilings, and Skype set up on computers and iPads for keeping in touch with family from the road. Besides being able to enjoy the pool with his children, another favorite feature is Cardone’s automated humidor.
Cardone says that some of the high-tech additions enhance his home, making it almost ageless. “It really stands the test of time,” he says. “You walk in and it feels like a new home, but it’s not.”
To get a peek at some of the technology in Grant Cardone’s home, check out our slideshow.
Follow Electronic House
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.