Just because a retailer throws around lingo like “rock bottom prices” or “lowest prices around,” that doesn’t necessarily mean it’s a bargain. Shocking, huh?

But a web site like Gazaro.com tracks prices so you can see what retailers charged for consumer electronics items over a period of time.

We checked the pricing on a Pioneer Elite KURO 60-inch Plasma TV. Abe’s of Maine has marked the price down $500 ($4,748 to $4,249).

A quick look at the “Price Trending” feature on Gazaro reveals Abe’s pricing on the TV over the past 30 days:

• $4829 on Feb. 19
• $4489 on Mar. 10
• $4249 on Mar. 21

Gazaro also lists other retailers (the Consumerist reports a database of 14 stores including Amazon, Walmart, Best Buy, Buy.com and Newegg) that are selling the item. In our case, ABT Electronics ($5,499) and Best Buy ($6,499) have prices much higher than Abe’s.

The one thing Gazaro doesn’t currently provide - product reviews. So you need to do your own research.

Via: Gizmodo, Consumerist