This morning, Gateway announced the Gateway One, a slick looking desktop PC that looks an awful lot like the latest iMac. 

I like the sleek form factor though—and the fact that the unit only requires ONE cable. Gateway seems to be targeting that group that wants to say they are too cool to spend countless hours on a PC, but look how cool my PC is—that’s right, PC sucka!

The minimalist unit can sit and look pretty, or you can wall-mount the 19-inch display. Other features include a slot-loading DVD burner, a 5-in-1 card reader and four USB ports.

The company is also boasting that the single cable plugs into a “smart” power module. Both the power module and the PC include strategically placed USB and Ethernet ports. This eliminates cable clutter from DSL or cable modems and printers, while convenient USB and 1394 ports on the PC can be used for quick access to commonly used items like USB flash drives, MP3 players and cameras.

Three versions will be available. A cool $1,300 will get you 2GB of RAM, a 320GB hard drive, and an 1.5GHz Intel Core 2 Duo processor. The top of the food chain adds a 2GHz processor, 3GB of RAM, 500GB HDD and Mobility Radeon HD 2600 dedicated graphics for $1,800. If you can’t decide, you can go for the middle of the road 400GB model for $1,500.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.