Fujitsu Quits TV Business
High prices, poor sales and increased competition has forced the company out of the flat-panel game.
Fujitsu announced it will discontinue TV production in March 2008.
December 27, 2007 by Rachel Cericola

With the Vizios and Westinghouses trying to cram their way into the overcrowded TV market, something’s got to give—or at least someone. That someone is Fujitsu, who just announced that it will no longer make flat-panel TVs.

CE Pro says that the company’s departure is due to “falling prices and diminished profitability.” They aren’t the only ones crying poor sales; Sony just announced they will stop producing rear-projection TVs in February.

“The focus of our marketing was high-end value added products, and our marketing direction was to concentrate on the Custom AV market specializing in advanced AV systems and high end custom installations in North America and the United Kingdom,” Fujitsu said in a press release. “During the past several years, the pricing and profitability of this segment has compressed beyond the point which our company could realize a satisfactory return on investment. We expect that this market situation will continue in the future.”

Fujitsu plans to get out of the TV game at the end of March 2008.

Follow Electronic House on Facebook and Twitter.

Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
First Name
Last Name
Email Address

We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.


Commenting is not available in this weblog entry.