December 27, 2007 by Rachel Cericola
With the Vizios and Westinghouses trying to cram their way into the overcrowded TV market, something’s got to give—or at least someone. That someone is Fujitsu, who just announced that it will no longer make flat-panel TVs.
CE Pro says that the company’s departure is due to “falling prices and diminished profitability.” They aren’t the only ones crying poor sales; Sony just announced they will stop producing rear-projection TVs in February.
“The focus of our marketing was high-end value added products, and our marketing direction was to concentrate on the Custom AV market specializing in advanced AV systems and high end custom installations in North America and the United Kingdom,” Fujitsu said in a press release. “During the past several years, the pricing and profitability of this segment has compressed beyond the point which our company could realize a satisfactory return on investment. We expect that this market situation will continue in the future.”
Fujitsu plans to get out of the TV game at the end of March 2008.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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