Product News
Free Discovery Disc with Sony Blu-ray
The network is partnering with the manufacturer for a high-def cross-promotion.
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A scene from Discovery HD’s “Amazon Parakeets” episode of “Sunrise Earth South America.” Photo courtesy of Discovery HD Theater.
September 23, 2008 by Rachel Cericola

You’ve just blown a bundle on a Blu-ray player. Now you have to buy discs? Maybe not.

Home Media Magazine says that Discovery has partnered with Sony for a new cross-promotion; buy a Sony Blu-ray player, and you’ll get a sampler disc that includes “Fearless Planet” and “Sunrise Earth.” That’s a pretty cool way to test-drive your new toy.

According to the actual announcement, anyone that buys a Sony Blu-ray player will get a “gift-with-purchase coupon” for a program sampler. We’re assuming the offer is good on any Sony Blu-ray player—possibly even yesterday’s $200 deal.

“Discovery has emerged as the gold standard among high-definition television programmers,” said Patrick Gates, president and general manager of Discovery Commerce. “We could think of no better partner than Sony Electronics to help showcase our spectacular adventure and nature programming to Blu-ray customers.”

The two-week promotion launches October 5 at over 11,000 retailers nationwide, including Sears, Circuit City and Sony Style stores.

Once you’re hooked, you can catch “Sunrise Earth” on Discovery HD. It’s also available (along with “Fearless Planet”) on Blu-ray. 

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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