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Oscar-winning director Francis Ford Coppola says he doesn’t “want to watch a movie with [3D] glasses. It’s tiresome.”
That enthusiasm for digital technology is one reason Coppola is collaborating with SIM2. Coppola says he researched all the digital projectors on the market and sought out a relationship with SIM2.
Coppola has used SIM2 projectors in his post-production facility for the past two years. Together with his engineering team, Coppola assisted SIM2 in developing solutions that bring together the specific technologies needed by Hollywood producers - SIM2 projectors now reproduce all the essential frame rates used in production and post-production processes.
“This [SIM2] is the one I wanted. I say this about SIM2 because I believe it. I have sincere admiration for the company and the projector. The bright, crisp image is ideal for working on digital films and for really beautiful projection,” he says. “SIM2 paid me nothing. There were no agents [used to establish the relationship]. I sought them out. I flew to Pordenone, Italy (SIM2’s headquarters location).”
Coppola pinpoints the Texas Instruments DLP chip as the “basis for the digital revolution in filmmaking. It emulates the powerful beam of light that goes through a piece of photochemical film.”
SIM2 has announced a marketing campaign that includes advertisements, point of sale materials and brochures using Coppola.
“SIM2 is committed to achieving a sustainable society, continuously striving to reduce the effects on the environment by developing environmentally-compatible products and processes,” says Maurizio Cini, president of SIM2 Multimedia. “It was very important to us that, in such a monumental campaign, we stayed true to these values.”
OLED is the Future
Coppola believes OLED technology is the wave of the future for displays. But he still favors plasma over LCD flat panels. In his Napa home, he has a large Panasonic plasma.
“For the last few years, I always thought that plasma TVs were more beautiful than LCDs,” he says. “I recently bought an LCD because plasma has difficulties and eats a lot of power, but I don’t feel that the new LCDs look as good as a plasma does.”
“The technology that everyone is interested in is OLED. Right now you can see small versions and the picture looks amazing. I heard that the 20-inch ones will soon be out and people are talking about 30+ inch units. I don’t know. But it looks like OLED is going to be the way its going to be, for iPhones and other devices. I know the screen on the iPad is amazing and that is not even OLED,” he adds.
Wow….who knew I had so much in common with a legendary film director? I also feel that 3D is a gimmick and a way for movie makers/electronics makers to squeeze more money out of the public. I also prefer plasma over lcd and have 2 Panasonics. We do differ on one thing however…I feel that digital (or CGI) is inferior to the old way of doing things. Maybe I have a sharper eye than most…but I can always tell a CGI model from an actual physical prop. Those “40 helicopters” actually being 40 helicopters on film is what is so awesome about movies made before the digital age..
would not want to see Jack in 2d either
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To ride JOEMAMA127’s wagon, I definitely feel that 3D is more of a gimmick as to bring in more money and sales moreso to family oriented films. I’d like to see just how long it will take to produce the “True 3D” televeisions and films where you DO NOT have to wear the glasses. Plasma definitely has more quality IMO, but being a college student I can say that LCD tv’s are right up my alley with the pricing for these wee pockets after bills and rent. Movies like the Spider-Man or even TwiIight Series, you can clearly see the CGI at work. I hope it becomes more flawless/unnoticebale to the untrained and soon-to-be trained eye. As a side note, I am taking Plasma and/or OLED tv donations as well if you feel the need to ‘give’ to this cause. Thanks in advance.