Product News
Flat RCA Antennas Look Funky
The company hopes to hit more customers with amplified and "smart" antenna options.
RCA Flat Antenna
RCA has just announced four flat antennas to boost TV signals and reception.
September 17, 2008 by Rachel Cericola

There’s a lot of buzz about the DTV transition. What there hasn’t been is a lot of cool looking products. Does everything have to be a box?

Apparently not. RCA has flattened its new RCA Flat Multi-Directional Digital TV Antenna—like a pancake. The line is designed to tackle “multipath” problems caused by bouncing signals, as well as manage over-saturated signals from typical antenna amplifiers.

“Our new line is the result of an 18-month development effort to improve antenna reception of notoriously finicky digital TV signals, which are either perfectly received and tuned by a TV or converter box, or the signals break up and make TV unwatchable,” said Lou Lenzi, Audiovox’s senior VP of product development. “Viewers need to make sure their home over-the-air Digital TV setup includes an antenna designed to best receive the new signals that broadcasters are now sending. Our Flat Antenna lineup has an antenna for every situation.”

One of the new models is the RCA ANT1400 ($29.99). Measuring 8-by-9 inches, the unit packs the same technology as your bulky rabbit ears, but into a compact, wide frequency range VHF/UHF rectangular design. Another is the RCA Smart Indoor Antenna ANT2000 ($100), which uses a special set-top converter box interface for precise reception. There’s also the RCA ANT1450 ($45) and the RCA ANT1550 ($80), a pair of low-noise signal amplifiers that promise boosted signals and better reception.

All four flatties are shipping now. They are joining RCA’s original RCA Flat Multi-Directional Digital TV Antenna, which made its debut this summer.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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