Product News
Expect Plenty of Black Friday Shoppers
A new "Consumer Reports" poll says that the economy shouldn't deter those seeking out bargains.
Black Friday
Don’t expect the economy to deter Black Friday shoppers this year.
November 20, 2008 by Rachel Cericola

Think the economy will keep holiday shoppers snuggling in their beds? Not according to Consumer Reports.

The mag just released a report that says the malls will be buzzing with holiday shoppers for Black Friday 2008. Of those polled, about 26 percent said they are planning to hit the malls come November 28. That’s actually up 5 percentage points from last year.

Of that crowd, expect 36 percent to be between the ages of 18 and 34. Also, 85 percent of the total crop plan to buy electronics. Please plan accordingly.

What about the economy now? Well, we’re not sure. The poll also says that only 38 percent have already started holiday shopping, which is down 5 percent from two years prior. Maybe they are holding out for holiday bargains. Maybe they are just lazy like us.

Either way, that means a lot of people still have some shopping to do. That will hopefully translate into some cash flow for stores. Too many seem to be closing up instead of holding out for the shopping season.

“Black Friday is the quintessential American shopping day,” said Tod Marks, senior project editor, Consumer Reports Tightwad Tod Blog. “And no matter how dismal the economy, you can count on the stores being filled to capacity. The big question this year, however, is how much are consumers going to cut back. Retailers are holding their collective breath and keeping their fingers crossed.”

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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